Digital Marketing and Sales Coordinator

Job Title: Digital Marketing & Sales Coordinator 
Location: Phoenix, AZ
Reports to: CEO

Company Overview:
Sports and Fitness Exchange (SFE) is a dynamic e-commerce company specializing in high-quality fitness and sporting goods. As we scale operations, we're looking for a driven, tech-savvy, and highly motivated marketing professional to become the engine of our digital presence and performance marketing.

Position Summary:
This is a high-impact role for anyone eager to take ownership of all things marketing at SFE. You’ll work directly with the CEO and be responsible for executing and managing digital marketing campaigns across multiple platforms, maintaining our Shopify website, and developing strategies that drive growth and engagement.

Key Responsibilities:

Manage and update the SFE website (Shopify), ensuring optimal UX and product merchandising

Plan, build, and execute email marketing campaigns using platforms like Klaviyo

Launch and optimize paid media campaigns on Google Ads and Facebook Ads

Develop performance reports and insights across marketing channels

Monitor customer trends, conversion rates, and funnel performance

Create marketing content and landing pages in coordination with the sales calendar

Collaborate with the CEO on branding, promotions, and strategic initiatives

Assist with general sales enablement and customer acquisition efforts

Requirements:

Bachelor’s degree in Marketing, Communications, Business, or a related field

Strong understanding of digital marketing fundamentals

Experience with Shopify, Google Ads, Facebook Ads, and email marketing tools (preferred)

Self-starter with strong analytical, creative, and organizational skills

Excellent communication and writing ability

Comfortable wearing multiple hats in a fast-paced, entrepreneurial environment

Why Join SFE?

Direct exposure to executive leadership and decision-making

Rapid learning curve and room to grow your role

A supportive, team-oriented culture focused on impact and innovation

Opportunity to shape the brand and customer experience from the ground up