Paid Ads Specialist

Based Agency is looking for a Digital Ads Specialist who specializes in both Google Ads and Meta Ads (Facebook and Instagram) to join our growing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns for a wide array of local, service-based businesses across the US. If you have a passion for PPC, thrive in a fast-paced environment, and have agency experience managing multiple accounts, we want to hear from you.

Responsibilities:

– Strategize, launch, and manage Google Ads and Meta Ads campaigns for multiple client accounts.
– Perform in-depth keyword research, develop compelling ad copy, and set up advanced audience targeting.
– Implement and monitor conversion tracking and pixel setups to measure campaign effectiveness.
– Conduct ongoing analysis of campaign performance and provide actionable insights and recommendations.
– Efficiently manage account budgets, adjusting bids and targeting to maximize ROI.
– Communicate results and strategies clearly to clients and team members.
– Stay updated on the latest digital advertising trends, platform updates, and best practices.
– Troubleshoot issues and proactively address campaign performance concerns.
– Work collaboratively with internal and client teams to coordinate creatives and landing page assets when necessary.

Requirements:
– At least 2 years of overall marketing experience.
– Prior experience managing multiple PPC accounts in an agency setting is a significant bonus.
– Demonstrated success running paid ad campaigns for local service-based businesses.
– Extensive familiarity with Google Ads Editor, Meta Business Suite, Google Analytics, conversion tracking setups, and campaign attribution.
– Proficiency in A/B testing, split testing ad creatives, landing pages, and audience segments.
– Native or bilingual English speaker with strong written and verbal communication.
– Superior organizational skills and proven ability to balance several accounts and deadlines simultaneously.

Preferred (but not required):

– Google Ads and/or Meta Blueprint certifications.
– Experience serving local businesses in home services, healthcare, law, or similar service industries.
– Track record of scaling budgets with consistent results.

Benefits & Company Culture:
– Growth-Oriented: As a rapidly growing agency, we’re committed to your ongoing professional development – through training, certification support, and mentorship.

– We will provide you with the latest Apple hardware for a smooth and fast working experience. 
– Collaborative Team Environment: Our team is supportive, knowledgeable, and values open communication, mutual respect, and shared success.
– Direct Impact: You’ll have direct ownership over strategy and results for your accounts, making a real difference for local businesses.
– Modern Tools: We invest in the latest advertising and analytics tools to help you do your best work with efficiency.
– Competitive Pay: Compensation is commensurate with your experience and performance.
– Performance Incentives: Opportunities for bonuses based on client campaign success and account growth.
– Paid Time Off: Work-life balance is important to us.

At our agency, we believe that great results come from empowered and happy team members. We celebrate wins together, support each other’s growth, and look forward to welcoming a new PPC expert who shares our passion for digital marketing and helping clients succeed.

Please list your relevant experience, and your availability to work full time.