Marketing Manager

Marketing Manager 

Location: Tempe, AZ (On-site) 
Company: Rovicare 

Company Overview 

Rovicare was founded to simplify care transitions in the integrated-care economy by providing innovative technology solutions for healthcare providers. Our platform helps improve discharge efficiency, patient satisfaction, reduce readmissions, and strengthen partner performance. 

For more information about Rovicare, please visit: www.rovicare.com 

Role Overview 

We are seeking a strategic and creative Marketing Manager to lead marketing initiatives, strengthen brand visibility, and drive customer engagement. This role will be responsible for developing and executing marketing strategies that support business growth and product adoption. 

The ideal candidate will have strong experience in SaaS marketing, digital campaigns, and content strategy, with the ability to manage cross-channel marketing initiatives and deliver measurable results. Healthcare industry experience is a plus but not mandatory. 

Key Responsibilities 

Marketing Strategy & Brand Positioning 

Develop and execute marketing strategies aligned with company growth and product positioning. 

Strengthen brand messaging, positioning, and visual identity across digital and marketing channels. 

Ensure consistent communication of product value and differentiation in the market. 

Digital Marketing & Demand Generation 

Lead digital marketing initiatives including SEO, SEM, content marketing, email campaigns, and social media. 

Plan and execute multi-channel marketing campaigns to generate leads and improve customer engagement. 

Manage online advertising and performance marketing campaigns. 

Market Insights & Campaign Optimization 

Conduct market research and competitive analysis to identify opportunities and trends. 

Monitor campaign performance and optimize strategies based on marketing analytics and data insights. 

Track key marketing metrics including lead generation, engagement, and conversion rates. 

Events, Partnerships & Brand Awareness 

Plan and manage marketing events, webinars, trade shows, and promotional campaigns. 

Build relationships with industry partners, vendors, and strategic stakeholders. 

Support public relations activities to enhance brand awareness and market presence. 

Team Collaboration & Budget Management 

Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business goals. 

Manage marketing budgets and ensure efficient allocation of marketing resources. 

Mentor and guide marketing team members when required. 

Requirements 

5+ years of experience in marketing, preferably in SaaS or technology-driven organizations. 

Strong experience in digital marketing, content marketing, and campaign management. 

Experience with marketing analytics and performance tracking tools. 

Familiarity with CRM platforms such as HubSpot, Salesforce, or similar tools. 

Excellent communication, strategic thinking, and project management skills. 

Nice to Have 

Experience in SaaS or B2B technology marketing. 

Healthcare or health-tech industry exposure. 

Experience managing marketing automation and lead generation tools. 

Ability to work effectively in a fast-paced startup environment.