Principal Product Marketing Manager

A rapidly growing AI software company in San Francisco is seeking a Principal Product Marketing Manager, Competitive Intelligence to lead competitive strategy and market positioning efforts. This is a highly strategic role for an experienced marketing leader who can translate complex technical concepts into compelling business value, empower go-to-market teams, and help shape competitive advantage in a fast-evolving AI and developer tools market.
 

Role:

📈 Develop and execute a comprehensive competitive intelligence program to support product marketing and sales strategies.

📈 Conduct in-depth market research, technical evaluations, competitor benchmarking, and product comparisons.

📈 Create compelling positioning, messaging, and differentiation strategies that strengthen market presence.

📈 Build sales enablement materials including battle cards, competitor briefs, positioning presentations, and customer-facing assets.

📈 Partner with Product, Engineering, Marketing, and Sales teams to align competitive insights with business objectives.

📈 Drive win/loss analysis programs to identify market opportunities, customer needs, and areas for product improvement.

📈 Monitor industry trends, emerging technologies, and competitive developments to provide actionable recommendations.

📈 Deliver training and strategic guidance that equips go-to-market teams to win in competitive situations.
 

Requirements:

📌 Strong background in competitive intelligence, product marketing, technical marketing, sales engineering, or related fields.

📌 Experience developing market positioning and competitive strategies in technology-driven environments.

📌 Strong technical aptitude with the ability to understand and communicate complex product capabilities.

📌 Proven ability to translate technical concepts into business-focused messaging and value propositions.

📌 Experience supporting sales organizations through enablement programs and competitive insights.

📌 AI-native mindset with hands-on experience leveraging AI tools for research, content creation, and analysis.

📌 Excellent written, verbal, and presentation communication skills.

📌 Strong analytical and strategic thinking abilities.

📌 Ability to collaborate effectively across Product, Engineering, Marketing, Sales, and Executive teams.

📌 Bachelor's degree in Computer Science, Engineering, Business, Marketing, or equivalent practical experience.
 

⭐ Preferred:

🔹 Experience within AI, developer tools, software development, SaaS, or emerging technology markets.

🔹 Familiarity with technical buyer personas, software engineering workflows, and developer-focused products.

🔹 Experience leading competitive intelligence initiatives in high-growth technology companies.
 

Benefits:

💰 Salary: $275,000 – $290,000 USD annually

📈 Equity participation opportunity.

🏥 Comprehensive health, dental, and vision benefits.

🌎 Flexible remote-friendly work environment.

🚀 Opportunity to help shape strategy within a high-growth AI technology company.

🎯 Direct influence on product positioning, market expansion, and go-to-market success.

📚 Continuous learning and professional development opportunities.

🤝 Collaboration with world-class product, engineering, and business leaders.

🏆 High-impact leadership role with significant visibility across the organization.
 

Skills Keywords:
Product Marketing, Competitive Intelligence, Market Research, Competitive Analysis, Go-To-Market Strategy, Product Positioning, Messaging Strategy, Sales Enablement, Win/Loss Analysis, Market Intelligence, Strategic Marketing, Technical Marketing, AI Tools, SaaS, Developer Tools, B2B Marketing, Product Strategy, Customer Insights, Business Analysis, Competitive Benchmarking, Stakeholder Management, Executive Communication, Growth Strategy, Revenue Enablement.