Digital Marketing Trainee (Bilingual Mandarin)

Job Title: Digital Marketing Trainee

Responsibilities

Digital Marketing Support

• Assist the marketing team in planning and executing digital marketing campaigns across multiple online channels.
• Support daily marketing activities to help achieve brand awareness and customer acquisition goals.

Market Research

• Conduct market research and competitor analysis to identify industry trends and consumer insights.
• Gather and organize research findings to support marketing strategies.

Social Media Support

• Assist in managing the company's social media platforms, including Facebook, Instagram, LinkedIn, Twitter (X), Pinterest, and other relevant channels.
• Help create, schedule, and publish social media content under the guidance of the marketing team.
• Monitor social media engagement and assist in responding to customer interactions when appropriate.

Digital Campaign Assistance

• Support the execution of online advertising campaigns, including Meta (Facebook & Instagram) Ads and other digital marketing platforms.
• Assist with monitoring campaign performance and preparing basic performance reports.

Content & Brand Support

• Assist in creating marketing materials, promotional content, and digital assets.
• Support brand awareness initiatives and help maintain a consistent brand image across digital platforms.

Marketing Analytics

• Collect and organize marketing data, including website traffic, engagement, and campaign performance.
• Assist in preparing reports and identifying opportunities for campaign improvement.

Customer Engagement

• Support customer retention campaigns and promotional activities.
• Assist with email marketing, online promotions, and other customer engagement initiatives.

Cross-functional Collaboration

• Work closely with the marketing team and other departments to support ongoing marketing projects.
• Participate in team meetings and contribute ideas during brainstorming sessions.

Learning & Professional Development

• Participate in marketing training sessions and stay updated on digital marketing trends and best practices.
• Learn to use marketing tools such as Google Analytics, Meta Business Suite, Canva, and other digital marketing platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or currently pursuing one).
• Strong interest in digital marketing and social media.
• Familiarity with major social media platforms.
• Basic knowledge of Microsoft Office or Google Workspace.
• Excellent communication and organizational skills.
• Detail-oriented with a willingness to learn.
• Ability to work independently and collaboratively in a team environment.