Digital Marketing Specialist

This position is responsible for content creation, social media management, SEO, and analytics in Primebank’s Marketing Department.

Essential Duties and Responsibilities 

• Create, edit, and schedule content for our website and social media 

• Monitor and engage with our audience on platforms such as Facebook, Instagram, X, and LinkedIn 

• Help track performance metrics for social campaigns 

• Conduct keyword research and competitive analysis to support SEO efforts 

• Gather data and prepare reports on the performance of digital marketing campaigns using tools like Google Analytics 

• Perform additional duties and marketing functions as assigned

Qualifications

Education 

• A bachelor’s degree in marketing, communications, business, or a related field

Knowledge and Experience 

• Experience in creating and managing content across multiple platforms 

• Knowledge of SEO, social media management, email marketing, analytics, and digital advertising is helpful

Skills and Abilities 

• Excellent written and verbal communication skills with a keen eye for detail and grammar 

• Familiarity with major social media platforms (Facebook, Instagram, X and LinkedIn) 

• Ability to work independently and collaboratively in a team environment 

• Organized with the ability to meet deadlines 

• Proficient in Microsoft Office Suite

• Ability to sit at a desk and work on a computer for extended periods of time 

• Necessary hand and finger dexterity required to operate a computer keyboard and mouse 

• Ability to lift and transport moderately-heavy objects such as computers and peripherals 

• Requires the physical ability to lift and move materials and equipment weighing up to 10 pounds along with some standing, walking, reaching, fingering and pulling activities. 

• Extensive visual attention to detailed materials 

• Mobility to move between various work locations as needed 

• Attendance is essential function of the job

Location: Le Mars, Iowa (on-site)