Morgan Stanley Wealth Management Integrated Marketing Program Manager

Description

Wealth Management Marketing fuels growth by driving brand awareness, consideration, and conversion to deliver relevant value, drive loyalty and capture share across three main client segments; self-directed (E*TRADE), employer programs (Morgan Stanley at Work) and advised relationships through Financial Advisors. The Integrated Marketing Strategy team sits within Wealth Management Marketing to attract and deepen relationships by delivering integrated, differentiated, and efficient marketing of best-in-class programs that cut across all client segments. These centrally managed programs help us deliver consistent messaging and provide support and content for segment specific marketing teams to distribute. Implementing and coordinating programs across the Wealth Management Marketing organization necessitates a significant amount of effort and alignment to actualize.

We are seeking a collaborative and dynamic individual to help orchestrate integrated programming and governance to ensure marketing programs deliver on organizational goals. The individual will also be responsible for helping to gain alignment cross-functionally within the organization. The position is part of the Morgan Stanley Wealth Management Marketing Team reporting to the Head of Integrated Marketing Program Management.

Responsibilities:

·        Help develop and maintain the integrated marketing calendar designed to build trust and credibility across segments to deepen existing relationships and acquire new clients

·        Monitor market trends and timely topics to identify new opportunities for integrated programming

·        Collaborate with segment and content owners to ensure consistency and synergy across marketing channels and segments

·        Help to prepare and run monthly meetings that report out on the calendar of marketing campaigns and plans; manage intake, presentation alignment and ensure a diversified slate of agenda topics to share out each month

·        Help manage and amplify WM content and campaigns to maximize reach and impact

Qualifications

Knowledge and Skills Required: 

·        The ideal candidate should have 3-5 years of experience in marketing

·        Preferred experience in Wealth Management or related field

·        Bachelors degree preferred

·        Strong presentation and communication skills

·        Self-starter who is comfortable operating and executing in complex business environments 

·        Strong interpersonal communication skills, including the ability to embrace and incorporate stakeholder input

·        Detail oriented with strong organizational, analytical, and written communication skills

·        Strong Microsoft Office skills required (PowerPoint, Word, Excel).

Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.

It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).

Expected base pay rates for the role will be between $85,000 and $135,000 per year at the commencement of employment.  However, base pay if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Morgan Stanley sponsored benefit programs.