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Digital Marketing & Product Specialist

OH YES PLASTICS
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Digital Marketing & Product Specialist -

 

 

Job Title: Digital Marketing & Product Specialist

Company: Oh-Yes Plastics

Location: Miami, FL/ Remote

About Us:  Oh Yes Plastics is a plastic bottle manufacturer seeking talent to shake up the marketing world and put Oh-Yes Plastics on the map

Job Summary: We are seeking a highly motivated and strategic Digital Marketing & Product Specialist to drive growth through integrated marketing initiatives and contribute to product development. This role requires a blend of analytical acumen, creative problem-solving, and a deep understanding of both digital marketing channels and product lifecycle management. The ideal candidate will leverage data-driven insights to optimize marketing performance and inform product strategy.

Responsibilities (Marketing):

  • Search Engine Optimization (SEO):
    • Conduct comprehensive keyword research and competitive analysis utilizing tools such as SEMrush and Ahrefs to identify strategic opportunities for organic growth.
    • Execute technical SEO audits to identify and resolve website vulnerabilities that impact search engine rankings, including crawl errors, site speed, and mobile responsiveness.
    • Optimize on-page elements, including title tags, meta descriptions, header tags, and content, to enhance relevance and visibility in search engine results pages (SERPs).
    • Develop and implement strategic link-building initiatives to acquire high-quality backlinks from authoritative domains.
    • Monitor and analyze website performance using Google Search Console and Google Analytics, tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.
    • Formulate and execute content strategies aligned with SEO best practices to drive targeted organic traffic.
  • Paid Advertising (PPC):
    • Manage and optimize Google Ads campaigns across Search, Display, Shopping, and Video networks, including keyword bidding, ad copywriting, and landing page optimization, to maximize return on ad spend (ROAS).
    • Develop and execute targeted paid social media campaigns on platforms such as Facebook, Instagram, and LinkedIn, optimizing for specific conversion goals.
    • Implement and manage retargeting and remarketing campaigns to re-engage website visitors and drive conversions.
    • Analyze campaign performance data and provide actionable insights for continuous optimization.
  • Social Media Marketing:
    • Develop and implement strategic social media content calendars and strategies to enhance brand awareness and engagement.
    • Create compelling and visually engaging content (text, images, videos) tailored to specific social media platforms, ensuring consistency with brand voice and messaging.
    • Manage social media communities, engage with followers, and respond to inquiries and comments in a timely and professional manner.
    • Utilize social listening tools to monitor brand mentions, track industry trends, and identify opportunities for proactive engagement.
    • Execute and optimize social media advertising campaigns, providing performance reports and recommendations for improvement.
  • Email Marketing:
    • Design and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated workflows, utilizing platforms such as Mailchimp or HubSpot.
    • Segment email lists based on demographic, behavioral, and psychographic data to personalize email content and improve engagement rates.
    • Analyze email campaign performance, tracking key metrics such as open rates, click-through rates, and conversion rates, and implement data-driven optimizations.
    • Manage email marketing platforms and ensure compliance with relevant regulations.
  • Content Marketing:
    • Develop and edit high-quality blog posts, articles, website copy, and other marketing materials optimized for search engines and user engagement.
    • Formulate and execute content distribution strategies to maximize reach and impact.
    • Optimize existing content for improved search engine performance and user experience.
  • Analytics and Reporting:
    • Utilize Google Analytics 4 (GA4) to track website traffic, user behavior, and campaign performance, and generate comprehensive reports and dashboards to provide actionable insights.
    • Conduct A/B testing to optimize marketing campaigns, landing pages, and website elements for improved conversion rates.
    • Track and report on key performance indicators (KPIs) and return on investment (ROI) for all marketing initiatives.
  • Marketing Technology:
    • Utilize marketing automation software (e.g., HubSpot, Marketo) to streamline marketing processes and enhance efficiency.
    • Leverage CRM software (e.g., Salesforce, Zoho CRM) to manage customer relationships and track marketing interactions.
    • Evaluate and recommend emerging marketing technologies and trends to enhance marketing capabilities.

Responsibilities (Product Management):

  • Market Research:
    • Conduct comprehensive market research and competitive analysis to identify customer needs, market trends, and competitive landscapes.
    • Gather and analyze customer feedback through surveys, interviews, and usability testing to inform product development decisions.
    • Analyze market data to identify opportunities for new product development and feature enhancements.
  • Product Roadmap:
    • Contribute to the development and prioritization of the product roadmap, aligning with business objectives and customer requirements.
    • Collaborate with stakeholders to define product vision, strategy, and roadmap.
  • Feature Definition:
    • Collaborate with cross-functional teams (engineering, design) to define and document product requirements and user stories, utilizing tools such as Jira or Confluence.
    • Develop detailed product specifications, including user flows, wireframes, and prototypes.
  • User Feedback:
    • Gather and analyze user feedback through various channels to identify areas for product improvement and enhancement.
    • Prioritize and incorporate user feedback into product development decisions.
  • Product Launch:
    • Assist in the planning and execution of product launches, including marketing campaigns, user onboarding, and post-launch analysis.
    • Develop and implement go-to-market strategies for new product features and releases.
  • Product Performance:
    • Monitor and analyze product performance metrics to identify trends and opportunities for optimization.
    • Track and report on key product metrics, such as user engagement, retention, and conversion rates.
  • A/B Testing:
    • Design and execute A/B tests to optimize product features, user experience, and conversion rates.
    • Analyze A/B test results and implement data-driven improvements.
  • Competitive Analysis:
    • Conduct ongoing competitive analysis to identify competitive advantages and opportunities for differentiation.
    • Track competitor product releases and feature implementations.
  • User Persona Development:
    • Develop and maintain user personas to represent target audiences, and assist in product and marketing related decisions.