Internship - Sport Marketing Specialist

The Sport Marketing Specialist is responsible for managing properties and events along with athletes and drivers, teams in Supercross, Motocross, SMX, Amateur Motocross to mention a few but not limited to.. They will provide on-site support to gain hands-on experience, and the opportunity to work collaboratively with cross-functional teams to enhance industry knowledge.

Essentials Job Functions: 

• Manage athlete relationships and set performance expectations.
• Develop personalized marketing plans for each athlete to maximize brand exposure.
• Event Marketing:
  - Identify and secure sponsorship opportunities at major action sports events.
  - Develop creative event activations and on-site experiences to engage consumers.
  - Manage event budgets and logistics.
  - Collaborate with marketing teams to produce engaging content featuring Monster Energy athletes and events.
  - Leverage social media platforms to promote athlete content and brand messaging.
• Brand Strategy:
  - Ensure all sports marketing initiatives align with the Monster Energy brand identity and messaging.
  - Develop innovative strategies to reach target audiences in the action sports community.
• Budget Management:
  - Manage the sports marketing budget effectively across athlete sponsorships, event activations, and content creation.
• Reporting and Analysis:
  - Track key performance indicators (KPIs) to measure sports marketing campaign success.
  - Analyze data to identify areas for improvement and optimize future strategies.

Skills and Attributes: 

• Communication- Ability to communicate effectively with others using the spoken word and in the written word, writing clearly and concisely
• Working Under Pressure - Ability to complete assigned tasks under stressful situations
• Goal orientation - The ability of the individual to act to ensure that they and others stay focused on the task objective and perform in accordance with clear expectations and goals.
• Organizational skills - the ability of the individual to be structured and methodical in working skills
• Relationship building - the ability of the individual to establish and maintain a good rapport and cooperative relationship with customers and co-workers.
• Time management skills - the ability of the individual to effectively utilize available time for the completion of necessary job tasks.

Position Requirements:

• Preferred 2nd or 3rd year student working towards bachelor’s degree in marketing, Communications, or related field of study.
• Experience preferred: 1-3 years of experience in sports management and or marketing.
• Computer Skills: Knowledge of Excel, Word, and PowerPoint, Media Manager, SAP, and Salesforce.
• Additional Preferred Knowledge: Skills, or Abilities to be successful in this role: using analytics to gauge the success of campaigns. Thorough knowledge of the sporting industry

Base Pay Rate: $18.00/hr