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Regional Sales Associate

Nilfisk, Inc.
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Job Description

The primary function of the Regional Sales Associate role is to bring in new customers for Nilfisk dealers.  The candidate will work with the Regional Managers in their geography under the direction of the Regional Director.  The Sales Associate will make sales calls to end-users that are not currently buying from Nilfisk, support our dealers with equipment demonstrations, support the Regional Managers at open houses and trade shows, and even sell directly to some end-users that are not buying through a Nilfisk dealer.    

 

ESSENTIAL DUTIES AND RESPONSIBILITIES   

 

General Responsibilities:

  • Report a monthly itinerary to the Regional Director   
  • Participates in weekly sales meeting with the Regional Director to review:   
    • Salesforce.com details   
    • Activities across customer portfolio   
    • Customer portfolio   
    • Pipeline activity   
  • Report all significant activity in the region to the Regional Director in a timely and accurate manner as it relates to:   
    • Ongoing product performance
    • Competitive intelligence
    • Dealer activity   
  • Attend and participate in required trade shows, seminars and open houses   
  • Participate in NilfiskU   
  • Calling on Prioritized End-Users   
  • Work with the assigned prioritized End-Users and call on them at least once every 90 days   
  • Schedule introduction meetings   
  • Engage the end-customer to develop a relationship and understand their needs   
  • Document all activity in Salesforce.com   
  • Equipment Demonstrations   
  • Regular machine demonstrations to qualified prospects   
  • Document all activity in Salesforce.com   
  • Management of dealer database, existing and competitive (Customer Information List)

 

MINIMUM REQUIREMENTS   EDUCATION:   

  • Bachelor’s degree in Sales, Marketing, Business Administration, or equivalent education   

 

EXPERIENCE:   

  • Minimum of 2 years of sales experience in related industry   

 

KNOWLEDGE & PERSONAL ATTRIBUTES:    

  • Must be a self-starter, self-motivated, have good business acumen and self-discipline   
  • Must display enthusiasm, perseverance, reliability, ethical standards, and strong selling skills
  • Must possess strong communication skills and maintain usual management skills of time, ability to respond, sense of urgency, prioritize efforts and problem solving   
  • Willingness to travel overnight on an occasional basis   
  • Must be willing and able to conduct seminars, extensive building evaluations, and recommend equipment for respective applications   
  • Must be able to successfully pass a physical including lifting, standing for prolonged periods, driving for safe periods of time, etc.   

 

COMPUTER SKILLS:   

  • Proficiency in use of MS Word, Excel, PowerPoint, Outlook   
  • Working knowledge of CRM systems   
  • Proficiency in use of Salesforce.com (web and mobile versions)