Public Relations Specialist

Public Relations Specialist

Abbey Glass, LLC

Position Overview

Are you an outgoing, people person who has a love for helping women feel confident through fashion? Abbey Glass is seeking a dynamic, curious and resourceful Public Relations Specialist to join our team and elevate our brand presence through strategic communications, community partnerships, and media relations. This in-person role will be instrumental in supporting our retail initiatives, finding pop-up opportunities, building meaningful relationships with nonprofit organizations and national women's groups, and securing regional and national media coverage for our product launches and company milestones.

Key Responsibilities

Media Relations & Press Coverage

• Develop and execute comprehensive PR strategies to secure regional and national media coverage
• Write and distribute press releases, media kits, and other promotional materials
• Build and maintain relationships with journalists, editors, bloggers, and influencers
• Coordinate with marketing team for product launch campaigns and manage media outreach
• Monitor media coverage and prepare regular reports on PR metrics and outcomes

Community Partnerships & Events

• Identify and cultivate partnerships with nonprofit organizations and women's groups locally and nationally
• Plan, coordinate, and execute retail store events with general managers that drive foot traffic and brand awareness
• Plan, coordinate, and execute off site pop-ups
• Represent Abbey Glass at community events, fashion shows, and networking functions
• Develop partnership agreements and collaborative marketing initiatives
• Manage event logistics, vendor relationships, and promotional activities

Content Development & Brand Messaging

• Create compelling content for various channels including press materials, social media, and website
• Ensure consistent brand messaging across all communications
• Develop talking points and prepare executives for media interviews
• Collaborate with marketing team to align PR efforts with broader brand strategy

Relationship Management

• Serve as primary point of contact for media inquiries and interview requests
• Build and maintain a comprehensive database of media contacts and community partners
• Foster long-term relationships with key stakeholders in the community
• Coordinate with internal teams to ensure seamless execution of PR initiatives

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
• Minimum 3 years of experience in public relations, communications, or development office environment
• Proven track record of securing media coverage and managing successful PR campaigns or events
• Strong writing and verbal communication skills with attention to detail
• Experience planning and executing events, preferably in retail or community settings
• Proficiency in social media platforms and digital marketing tools
• Ability to work independently while collaborating effectively with cross-functional teams

Preferred Qualifications

• Experience working with women-focused organizations or causes
• Background in retail, consumer products, or lifestyle brands
• Established relationships with regional or national media contacts
• Established relationships with regional or national non-profit, women’s group contacts
• Demonstrated expertise in event management
• Experience with PR measurement tools
• Knowledge of the fashion industry or related CPG sectors

Skills & Competencies

• Extroverted, dynamic personality in person
• Strategic thinker and natural connector
• Excellent written and verbal communication abilities
• Strong project management and organizational skills
• Creative problem-solving and strategic thinking
• Ability to manage multiple projects simultaneously under tight deadlines
• Professional demeanor and strong interpersonal skills
• Proficiency in Microsoft Office Suite and google suite
• Flexibility to attend evening and weekend events as needed

What We Offer

• Competitive salary commensurate with experience
• Benefits package
• Opportunity to make a significant impact on a growing brand
• Collaborative and supportive work environment
• Professional development opportunities
• Flexible work arrangements

How to Apply

Please submit your resume, cover letter, and portfolio of relevant PR work (including media coverage examples and event case studies) to abbeyglassresume@gmail.com. In your cover letter, please highlight specific examples of successful media coverage or events you've executed and community partnerships you've developed.

Abbey Glass, LLC is an equal opportunity employer committed to diversity and inclusion in the workplace.