Digital Brand & Marketing Strategist

We’re looking for a creative and strategic Digital Brand & Marketing Specialist who can architect the next chapter of CheeWees. You’ll lead the charge in modernizing our brand identity, tone of voice, digital presence, and content ecosystem—crafting a unified brand narrative across web, social, and influencer channels.

This isn’t a passive posting and reporting role—we’re looking for someone who can shape the message, design the strategy, and execute with style.

Key Responsibilities

✍ Brand Positioning & Messaging

• Reimagine how CheeWees is introduced to new markets, audiences, and channels

• Refine our brand identity, personality, and visual language in partnership with design and leadership

• Develop core brand messaging pillars, taglines, and talking points that resonate across demographics

🌐 Digital Marketing Strategy

• Lead integrated campaigns across paid, owned, and earned digital channels

• Own the marketing calendar, aligning product releases, seasonal activations, and cultural moments

• Measure campaign performance, set KPIs, and optimize efforts to increase visibility and sales

📣 Social & Content Ecosystem

• Build a cohesive, culturally-relevant content strategy across Instagram, TikTok, X, and YouTube

• Set guidelines for brand voice, tone, and visual assets used in social and influencer marketing

• Create briefs and content plans for creators, designers, and partners to execute

🤝 Audience Development & Cultural Connection

• Identify and speak to our core audiences—Gen Z snackers, Southern nostalgia fans, cultural curators

• Leverage trends, moments, and digital conversations to keep CheeWees relevant and responsive

• Build a community strategy that turns fans into evangelists

🎯 Campaigns & Collaborations

• Lead branded campaigns and seasonal pushes—whether it’s Mardi Gras drops or

“CheeWees vs. the World” snack challenges

• Collaborate with micro- and macro-influencers to amplify reach

• Support product marketing and retail expansion efforts with compelling messaging and storytelling