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CRM & Data Specialist

Arapahoe Basin Ski Area
Email

The CRM Specialist at Arapahoe Basin supports skier visits and pass sales primarily through the implementation of email marketing campaigns and data analysis. This is a strategic, data-centric position that manages marketing automation communications to increase retention and brand loyalty. This position plays a key role in driving incremental revenue and ensuring all communications deliver an exceptional guest experience.

 

This position reports directly to the Marketing Brand Manager and specific duties will include coordinating mountain events, reporting on various marketing-related data, and tracking advertising schedules, costs, and trends. This job will support and assist with social media communications. 

 

Apply now and be part of THE LEGEND! 

 

Benefits and Perks for this position include:

  • Unlimited skiing/riding at Arapahoe Basin and 20 other Colorado ski areas and resorts
  • Ski or ride for work!
  • Health, Dental, Vision, and Life Insurance for full-time employees beginning on the 1st of the month following date of hire
  • Free, transferrable A-Basin comp passes earned for every 120 worked
  • 401(k) for eligible employees
  • Paid time-off and sick pay for all full-time employees
  • Year-round bonus for all full-time employees
  • Much more! Check out all of our perks and benefits here!

 

Essential Responsibilities:

Email & CRM Campaigns

  • Develop, schedule, and execute all owned channel campaigns—including newsletters, sales announcements, event updates, and lifecycle automations
  • Manage all campaign operations: segmentation, testing, deployment, and post-send reporting
  • Create and refine automated drip and nurture flows (welcome series, re-engagement, pre-arrival, etc.)
  • Run A/B tests on subject lines, content, and send times to improve engagement and conversions
  • Ensure campaigns reflect the A-Basin tone, values, and seasonal priorities

Data & Analytics

  • Analyze CRM campaign performance (open rates, CTR, revenue impact, unsubscribes, etc.) and optimize based on results
  • Use guest behavior, purchase history, and visit patterns to segment the database and personalize communications
  • Track campaign-attributed revenue and assist in developing benchmarks for guest retention and reactivation
  • Monitor CRM KPIs and identify opportunities to improve the customer lifecycle and journey

Cross-Departmental & Content Collaboration

  • Collaborate with the Communications Manager to ensure email/SMS aligns with social media, web, and PR storytelling
  • Work with the Brand Manager and external digital ad team to optimize messaging across paid and owned channels
  • Coordinate with Product Management and Guest Services to ensure consistency in product and service messaging
  • Support on-mountain events and help communicate critical guest info during key operational moments
  • Perform other duties as assigned

Who you are

  • Passionate about skiing, riding, and mountain culture
  • Comfortable analyzing campaign data and making strategic recommendations
  • Proactive and self-motivated—you take ownership of projects and see them through
  • Collaborative communicator who works well across departments and with external partners
  • Strong multitasker who thrives in a fast-paced seasonal environment
  • Strategic thinker who balances guest experience with business goals

 

Requirements

Skills Required:

  • 1+ year of marketing, CRM, or email campaign experience
  • Familiarity with email marketing tools (e.g., Klaviyo, Mailchimp, Salesforce, HubSpot)
  • Working knowledge of analytics platforms (Google Analytics, Looker Studio, or similar)
  • Excellent communication, organization, and time management skills
  • Ability to work weekends and holidays

Preferred:

  • Bachelor’s degree in marketing, communications, or related field
  • HTML or basic coding experience
  • UX/email design awareness
  • Intermediate or above skiing or snowboarding ability

Physical Requirements:

  • Ability to withstand high-altitude conditions at all times
  • Ability to sit, stand, and navigate stairs
  • Ability to ski or snowboard at an intermediate level or      higher - preferred

Work Environment:

  • This position will mostly work indoors – in an office setting while sitting and using a computer. Occasionally, this position will work outdoors in a high-alpine environment in all types of weather conditions. Additionally, this position may require riding a chair lift.